AccessEast

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ACCESSEAST
Frequently Asked Questions

What are the differences between Crisis Communications Media Training and Media Training?
Crisis Communications Media Training refers to the preparations and exercises required for tackling, or in anticipation of media crises. AccessEast prepares speech drafts and anticipated media questions, as well as recommended responses for spokespersons. To compliment this, AccessEast also trains spokespersons on how to bow correctly, and provide practice or exercises based on these materials. This is similar to speech training or training for an on-stage or on-camera performance.

On the other hand, Basic Media Training is a type of training for speech methods that have a better chance of reflecting the remarks or the gist of a spokespersons comments straightforwardly in a media report. Basic Media Training also trains spokespersons to convey their key messages to their intended audience through the media in the best possible way. It ensures that company spokespersons, including top executives, feel more confident about how to maximize media opportunities presented to them. What’s more, Basic Media Training provides assistance in how to appear comfortable, relaxed and confident in front of the camera. Another important aspect of Basic Media Training is that it teaches speakers methods for coping with or handling delicate and difficult interview questions.